Use a more unusual font for the vital info you want to convey. The combination of typefaces works as the sans-serif font balances out the stylistic font above.Īgain, a hierarchy is formed using different, complementary typefaces. The information underneath is in Museo Sans, a sans-serif typeface. It’s mighty stylistic, which hints at the brand’s artistic prowess as a web design company. The font used for the headline is Playfair Display, a classic serif typeface. One study showed that the most popular colors among men are blue (57%) and green (14%) while women are into blue (35%) and purple (23%). For example, men and women have different color preferences. The psychology behind color is fascinating and something you need to pay attention to when designing ads. When you think about Coca-Cola, you’re always going to think red, for instance. People also associate your color scheme with your brand. In design thinking, color is vital as it’s used to grab people’s attention and evoke emotion. (Note: with responsive display ads, Google will do the work of making sure your creative fits into the different size requirements.) 2. And the elements can be rearranged in a comparable way to suit different ad sizes. The exact structure is up to you, as long as the CTA and value proposition are most prominent. This is just one way to arrange the key elements of a display ad. Want to create designer-quality display ads in minutes? Try our free Smart Ads Creator. The SoundCloud logo is out of the way, and the image makes up the background. The top three ad sizes in terms of performance are 300×250 (medium rectangle), 336×280 (large rectangle), and 728×90 (leaderboard).Īs you can see, the value proposition and CTA are front and center. Google offers various ad sizes from half page ads to leaderboard to large mobile banners. They also say that ad sizing should be flexible as people may view your ad on different-sized screens. The Interactive Advertising Bureau says that display ads need to be “distinguishable from normal web page content and the ad unit must have clearly defined borders and not confused with normal web content.” And there are best practices you should follow when mapping out your ad. The foundation of a good display ad is structure. P.S looking to measure the impact of your display ads beyond just direct analytics? Check out this post. So, let’s take a look at how you can up your design game by applying five key principles of visual design to create high-performing display ads. Of course, not every marketer or small business owner that wants to run display campaigns is a design expert. After all, design influences first impressions and the way consumers perceive your brand. 50% of companies say that design plays a massive role in how they achieve success. And great display ads are all about the visuals.ĭon’t underestimate the power of design. With 11% of Internet users now blocking display ads, and many others just tuning them out, you have to work extra hard to make sure people click when they do see them.
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